Alaska Airlines unveils new plane, diversity campaign that aims to advance ‘racial equity’

Alaska Airlines unveiled a new diversity campaign and "special livery" to go along with it.

The commercial airline partnered with the UNCF to advance racial equity in the company while inspiring marginalized groups to take to the skies through clear career pathways, according to its press release.

ALASKA AIRLINES BANS SEN. LORA REINBOLD FOR VIOLATING MASK RULES

First, the airline is introducing a Boeing 737-900 ER aircraft that highlights its commitment to diversity with iconic quotes from Martin Luther King, Jr., Nelson Mandela and Maya Angelou. The aircraft also features artistic renderings of facial silhouettes from 14 students connected to airline employees. The aircraft’s striking design was put together by artist Adé Hogue and designers Johnny Mack, and was inspired by imagery from the Civil Rights Movement.

Moreover, the aircraft will operate throughout Alaska Airlines’ network to spread awareness of the partnership. Seatback cards and digital resources that detail the airline’s "Diversity, Equity & Inclusion" commitments and the UNCF’s programs will be available for passengers.

UNITED TRAINING 5,000 PILOTS BY 2030, HALF BEING WOMEN, PEOPLE OF COLOR

"As a company, we know we are not yet where we need to be when it comes to diversity, but we are inspired and guided by our value to do the right thing. With this aircraft, we are doing the right thing by amplifying the conversation around education, equity and belonging and taking it to the skies," said Alaska Airlines CEO Ben Minicucci, in a statement. "This aircraft will continue to be an inspiration for us on the journey."

Three focus areas of Alaska Airlines’ campaign include increasing racial diversity in leadership to create positive representation, creating an inclusive culture as well as providing education and career development opportunities to foster public leadership.

BLOCKING MIDDLE SEATS ON PLANES REDUCES RISK OF COVID-19 SPREAD: CDC

To achieve these goals, the airline is expanding the programs it uses for outreach and recruitment.

Aside from trying to create a more diverse workforce, Alaska Airlines announced it will donate one million miles annually to support students who are attending Historically Black Colleges. Additionally, the airline launched a scholarship fund through the UNCF, which is meant to help students "overcome the financial obstacles of getting a college education."

Alaska Airlines isn’t alone in its diversity initiative. Earlier this month, United Airlines announced it launched a pilot training program that will increase representation for women and people of color.



TAGS: Alaska Airlines unveils new plane diversity campaign that aims to advance ‘racial equity’


27 Apr 2021 23:28   |    126

Source: www.foxnews.com


When they meet those who believe, they say: "We believe;" but when they are alone with their evil ones, they say: "We are really with you: We (were) only jesting."Allah will throw back their mockery on them, and give them rope in their trespasses; so they will wander like blind ones (to and fro).  (The Cow   14-15 )


POPULAR NEWS

New trend? Kendall Jenner, Dua Lipa pairing bikinis with cowboy boots
NYC to hold massive ticker-tape parade for doctors and nurses next month
Ohio police rescue missing 4-year-old child found unresponsive, floating in pond
Good Samaritan swept away while trying to rescue doomed Florida father, boy
Debbie Reynolds was always determined to give back to those in need despite stardom, pal Ruta Lee says
Biden to designate Pulse nightclub as national memorial, renews gun control calls on mass shooting anniversary
Masks no longer required on House floor, after GOP outrage over continued requirement
Nevada seeking to be first-in-the-nation primary with new law
Drop in routine childhood vaccinations during coronavirus may spur increase in preventable illness, CDC warns
Moderna seeks COVID-19 vaccine authorization for teens
George P. Bush responds to media criticism in bid for Texas Attorney General: ‘I’m my own man’
2021 CMT Music Awards red carpet fashion
Jack Ciattarelli wins the New Jersey Republican gubernatorial nomination
North Carolina police officers hailed as heroes after rescuing woman from overturned, submerged vehicle
Pfizer lowers COVID-19 vaccine doses for younger kids in clinical trial
Clay Travis rips ex-ESPN host Jemele Hill’s ‘clown take’ for attacking Democrat Joe Manchin over election bill
Texas woman arrested for posing as 13-year-old daughter to prove point on school shootings
Texas woman arrested for posing as 13-year-old daughter to prove point on school shootings
Donald Trump endorses NC Rep. Ted Budd for Senate as Lara Trump stands down
GOP effort to kill Capitol riot probe could be beginning of end for filibuster

Email subscription:

Related Lifestyle News